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The Appellation Trail

Forbes Magazine

September 16, 2002

Napa Valley has made winegrower Andy Beckstoffer rich. Now he’s betting his name—and fortune—on new soil.

A tough year in a hardscrabble market may be just the time to expand. Which is why William Andrew (Andy) Beckstoffer, the grand old man of Napa Valley grape growers, is spending $25 million—and not on familiar soil. “We’re Napa people, but the quality here is just so much better,” says Beckstoffer, striding his red-dirt...